PeakRx had an established brand with a clear style but needed refinement, direction, and practical tools to connect with their audience. Their immediate priority was an e-book campaign running through Google ads—yet they also wanted to grow their maternity program, BirthRx, into a more robust offering for expecting moms.
We started with the campaign, designing a compelling e-book cover and building a conversion-focused landing page that helped transform online clicks into real-world leads. From there, we shifted focus to the BirthRx program, collaborating closely with the client to expand content, name and organize sections, and craft clear, conversational copy for a comprehensive educational workbook. To make the material approachable and effective, we developed a layout strategy that emphasized readability and empowerment while staying true to PeakRx’s friendly, supportive tone.
Beyond digital, we extended the brand through printed resources that met patients and providers where they were—designing take-home materials for clients, drop-off cards for doctors’ offices, and refreshing their contact page to keep the online experience seamless.
The result was a stronger, more cohesive brand presence—one that not only supported PeakRx’s digital marketing efforts but also deepened their connection with patients. With new tools in hand, they were able to engage their community more effectively, grow BirthRx into a recognizable program, and keep every touchpoint consistent, polished, and aligned with their mission.
