Dr. Energy is a concept for a company that would provide a link between utilities and smart homes to automatically adjust certain energy-consuming devices based on the current demand that the power grid is experiencing. It’s aims are to reduce the strain on the power grid and promote healthy power consuming habits.
The prompt for this company’s branding was to convey immediately that this company is in the energy sector, while playing on the doctor element which actually stands for “Demand Response.” While the logo satisfies the first directive, subtle nods to health through imagery and text were used throughout branding to convey the company’s aim to “heal” the energy industry.
